:root{
    --ink:#2A1226;
    --bg:#FFF9F6;
    --panel-dark:#2B0F28;
    --pink:#FF3E8E;
    --pink-d:#C81F6B;
    --green:#1E9E5A;
    --sunset:#FF8A4C;
    --sunset-d:#C85F26;
    --yellow:#FFC53D;
    --muted:#8C7481;
    --muted-on-dark:#D9B8CE;
    --border:#F2DCE6;
    --card:#FFFFFF;
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    background:var(--bg);
    color:var(--ink);
    font-family:'Manrope', sans-serif;
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3,.display{
    font-family:'Archivo Black', sans-serif;
    font-weight:400;
    line-height:1.05;
    letter-spacing:-0.01em;
    text-transform:uppercase;
  }
  a{color:inherit;}
  .wrap{max-width:1180px; margin:0 auto; padding:0 40px;}
  img,svg{display:block; max-width:100%;}

  /* ---------- nav ---------- */
  nav{
    position:sticky; top:0; z-index:50;
    background:rgba(255,249,246,0.88);
    backdrop-filter:blur(10px);
    border-bottom:1px solid var(--border);
  }
  nav .wrap{
    display:flex; align-items:center; justify-content:space-between;
    height:84px;
  }
  .brand{display:flex; align-items:center; gap:10px; font-family:'Archivo Black'; font-size:19px; text-transform:uppercase;}
  .brand .chip{background:var(--pink); color:#fff; padding:6px 10px; border-radius:6px;}
  .brand .rest{color:var(--ink);}
  .navlinks{display:flex; align-items:center; gap:36px; font-size:14px; font-weight:700; text-transform:uppercase; letter-spacing:0.02em;}
  .navlinks a{opacity:0.75; transition:opacity .15s; margin-right:36px;}
  .navlinks a:last-child{margin-right:0;}
  .navlinks a:hover{opacity:1;}
  .btn{
    display:inline-flex; align-items:center; justify-content:center;
    font-family:'Manrope'; font-weight:800; font-size:15px; text-transform:uppercase; letter-spacing:0.02em;
    padding:14px 28px; border-radius:100px;
    background:var(--pink); color:#fff; border:none; cursor:pointer;
    transition:transform .15s ease, background .15s ease, box-shadow .15s ease;
    position:relative; overflow:hidden;
    box-shadow:0 10px 24px rgba(255,62,142,0.30), inset 0 1px 0 rgba(255,255,255,0.4);
  }
  .btn:hover{background:var(--pink-d); transform:translateY(-2px); box-shadow:0 14px 28px rgba(255,62,142,0.4), inset 0 1px 0 rgba(255,255,255,0.4);}
  .btn.ghost{
    background:transparent; color:var(--ink); border:2px solid var(--ink);
    padding:12px 26px;
  }
  .btn.ghost:hover{background:var(--ink); color:#fff;}
  .btn.small{padding:10px 22px; font-size:15px;}

  /* ---------- hero ---------- */
  .hero{padding:96px 0 80px; position:relative; overflow:hidden;}
  .hero::before{
    content:''; position:absolute; top:-260px; right:-220px; width:900px; height:900px; border-radius:50%;
    background:radial-gradient(circle, rgba(255,62,142,0.20), rgba(255,138,76,0.14) 45%, rgba(255,197,61,0.08) 65%, transparent 72%);
    pointer-events:none;
  }
  .hero .wrap{display:grid; grid-template-columns:1.15fr 0.85fr; gap:56px; align-items:center;}
  .eyebrow-note{
    display:inline-block; font-family:'Archivo Black'; font-size:14px; color:#fff;
    background:var(--ink);
    padding:12px 22px; border-radius:6px;
    margin-bottom:28px; letter-spacing:0.02em;
  }
  h1.hero-h{font-size:60px; margin-bottom:24px;}
  h1.hero-h .accent{color:var(--pink);}
  .hero-sub{font-size:20px; color:var(--muted); max-width:520px; margin-bottom:36px;}
  .hero-ctas{display:flex; align-items:center; gap:28px; flex-wrap:wrap;}
  .hero-ctas .btn{margin-right:28px;}
  .hero-ctas .textlink{margin-right:0;}
  .textlink{font-weight:800; font-size:14px; text-transform:uppercase; letter-spacing:0.02em; border-bottom:2px solid var(--pink); padding-bottom:2px;}

  .hero-visual{position:relative; width:100%; aspect-ratio:1/1;}

  /* ---------- opportunity (dark) ---------- */
  .opportunity{background:var(--panel-dark); color:#fff; padding:120px 0; position:relative; overflow:hidden;}
  .opportunity::before{
    content:''; position:absolute; top:-30%; right:-15%; width:700px; height:700px; border-radius:50%;
    background:radial-gradient(circle, rgba(255,138,76,0.35), rgba(255,62,142,0.12) 60%, transparent 70%);
    filter:blur(10px);
  }
  .opportunity .wrap{position:relative;}
  .opportunity h2{font-size:42px; max-width:760px; margin-bottom:22px;}
  .opportunity .lede{font-size:19px; color:var(--muted-on-dark); max-width:680px; margin-bottom:24px;}
  .opportunity .lede-strong{font-size:22px; color:#fff; font-weight:800; max-width:640px; margin-bottom:72px;}
  .opportunity .closer{font-family:'Archivo Black'; text-transform:uppercase; font-size:22px; color:#fff; margin-top:64px; letter-spacing:0.01em;}
  .steps{display:grid; grid-template-columns:repeat(3,1fr); gap:0; position:relative;}
  .steps::before{
    content:''; position:absolute; top:26px; left:8%; right:8%; height:2px;
    background:linear-gradient(90deg, var(--pink), var(--sunset), var(--yellow));
    opacity:0.5;
  }
  .step{padding-right:36px;}
  .step-num{
    width:54px; height:54px; border-radius:50%; display:flex; align-items:center; justify-content:center;
    font-family:'Archivo Black'; font-size:20px;
    background:var(--card); color:var(--ink); margin-bottom:28px; position:relative; z-index:1;
  }
  .step:nth-child(1) .step-num{background:var(--pink); color:#fff;}
  .step:nth-child(2) .step-num{background:var(--sunset); color:#fff;}
  .step:nth-child(3) .step-num{background:var(--yellow); color:var(--ink);}
  .step h3{font-size:23px; margin-bottom:12px; color:#fff;}
  .step p{color:var(--muted-on-dark); font-size:16px;}

  /* ---------- packages ---------- */
  .packages{padding:120px 0;}
  .section-head{max-width:640px; margin-bottom:64px;}
  .section-head h2{font-size:42px; margin-bottom:16px;}
  .section-head p{font-size:18px; color:var(--muted);}
  .pkg-grid{display:grid; grid-template-columns:0.85fr 1.15fr; gap:28px; align-items:stretch;}
  .pkg{
    border-radius:28px; padding:44px 40px; position:relative; display:flex; flex-direction:column;
  }
  .pkg.launch{background:#fff; border:2px solid var(--border);}
  .pkg.scale{
    background:linear-gradient(150deg, var(--pink) 0%, var(--sunset) 100%);
    color:#fff;
  }
  .pkg-tag{
    font-size:14px; font-weight:800; text-transform:uppercase; letter-spacing:0.03em;
    opacity:0.65; margin-bottom:14px;
  }
  .pkg h3{font-size:30px; margin-bottom:16px;}
  .pkg .pkg-desc{font-size:16px; margin-bottom:28px; opacity:0.85;}
  .pkg ul{list-style:none; display:flex; flex-direction:column; gap:14px; margin-bottom:34px; flex-grow:1;}
  .pkg li{display:flex; gap:12px; font-size:15.5px; align-items:flex-start;}
  .pkg li .dot{
    width:8px; height:8px; border-radius:50%; margin-top:8px; flex-shrink:0;
    background:var(--pink);
  }
  .pkg.scale li .dot{background:#fff;}
  .pkg .btn{align-self:flex-start;}
  .pkg.scale .btn{background:#fff; color:var(--pink-d);}
  .pkg.scale .btn:hover{background:var(--ink); color:#fff;}
  .pkg-note{font-size:15px; color:var(--muted); margin-top:28px; max-width:600px;}

  /* ---------- results ---------- */
  .results{padding:100px 0; background:#FFF1E9;}
  .results .section-head{margin-bottom:48px;}
  .stat-row{
    display:grid; grid-template-columns:repeat(4,1fr);
    border-top:2px solid var(--ink); border-bottom:2px solid var(--ink);
  }
  .stat{padding:36px 24px; border-right:1px solid rgba(42,18,38,0.15);}
  .stat:last-child{border-right:none;}
  .stat .num{font-family:'Archivo Black'; font-size:42px; margin-bottom:8px;}
  .stat .lab{font-size:14px; color:var(--muted); font-weight:700; text-transform:uppercase; letter-spacing:0.02em;}
  .stat .delta{font-size:14px; color:var(--green); font-weight:700; margin-top:4px;}
  .results-note{font-size:15px; color:var(--muted); margin-top:24px; max-width:640px;}

  /* ---------- faq ---------- */
  .faq{padding:120px 0;}
  .faq-list{max-width:760px;}
  .faq-item{border-bottom:1px solid var(--border);}
  .faq-q{
    width:100%; text-align:left; background:none; border:none; cursor:pointer;
    padding:26px 0; display:flex; justify-content:space-between; align-items:center;
    font-family:'Manrope'; font-weight:700; font-size:18px; color:var(--ink);
  }
  .faq-q .plus{
    width:28px; height:28px; flex-shrink:0; position:relative; margin-left:20px;
  }
  .faq-q .plus::before, .faq-q .plus::after{
    content:''; position:absolute; background:var(--ink); border-radius:2px;
    transition:transform .25s ease;
  }
  .faq-q .plus::before{width:18px; height:3px; top:12.5px; left:5px;}
  .faq-q .plus::after{width:3px; height:18px; top:5px; left:12.5px;}
  .faq-item.open .faq-q .plus::after{transform:rotate(90deg); opacity:0;}
  .faq-a{max-height:0; overflow:hidden; transition:max-height .3s ease;}
  .faq-a p{padding:0 0 28px; font-size:16px; color:var(--muted); max-width:660px;}

  /* ---------- cta ---------- */
  .cta{padding:130px 0; text-align:center;}
  .cta-head h2{font-size:48px; max-width:620px; margin:0 auto 20px;}
  .cta-head p{font-size:19px; color:var(--muted); margin-bottom:48px; max-width:560px; margin-left:auto; margin-right:auto;}

  .contact-form{max-width:600px; margin:0 auto; text-align:left;}
  .hidden-field{position:absolute; left:-9999px;}
  .form-row{display:grid; grid-template-columns:1fr 1fr; gap:20px;}
  .form-row .field{margin-right:20px;}
  .form-row .field:last-child{margin-right:0;}
  .field{margin-bottom:22px;}
  .field label{display:block; font-size:14px; font-weight:700; text-transform:uppercase; letter-spacing:0.02em; color:var(--ink); margin-bottom:8px;}
  .field input, .field textarea{
    width:100%; padding:14px 18px; border-radius:12px; border:2px solid var(--border);
    font-family:'Manrope'; font-size:16px; color:var(--ink); background:#fff;
    transition:border-color .15s ease;
  }
  .field input:focus, .field textarea:focus{outline:none; border-color:var(--pink);}
  .field textarea{resize:vertical;}
  .contact-form .btn{width:100%; padding:18px 28px; font-size:16px; margin-top:8px;}

  @media (max-width:640px){
    .form-row{grid-template-columns:1fr;}
    .form-row .field{margin-right:0;}
  }

  footer{border-top:1px solid var(--border); padding:44px 0;}
  footer .wrap{display:flex; justify-content:space-between; align-items:center; font-size:14px; color:var(--muted);}
  footer .brand{font-size:16px;}

  @media (max-width:860px){
    .wrap{padding:0 24px;}
    .hero .wrap{grid-template-columns:1fr;}
    .hero-visual{max-width:340px; margin:0 auto;}
    h1.hero-h{font-size:42px;}
    .opportunity h2, .section-head h2{font-size:32px;}
    .steps{grid-template-columns:1fr; gap:40px;}
    .steps::before{display:none;}
    .pkg-grid{grid-template-columns:1fr;}
    .stat-row{grid-template-columns:1fr 1fr;}
    .stat{border-bottom:1px solid rgba(42,18,38,0.15);}
    .cta h2{font-size:34px;}
    .navlinks{display:none;}
  }

  /* ---------- additions: forms ---------- */
  .field select{
    width:100%; padding:14px 18px; border-radius:12px; border:2px solid var(--border);
    font-family:'Manrope'; font-size:16px; color:var(--ink); background:#fff; appearance:auto;
  }
  .field select:focus{outline:none; border-color:var(--pink);}
  .form-note{font-size:14px; color:var(--muted); text-align:center; margin-top:16px;}

  /* ---------- who we work with ---------- */
  .niches{padding:110px 0; background:#fff;}
  .niche-grid{display:grid; grid-template-columns:repeat(4,1fr); gap:20px;}
  .niche{border:2px solid var(--border); border-radius:22px; padding:30px 26px; background:var(--bg);}
  .niche .tag{display:inline-block; width:12px; height:12px; border-radius:50%; margin-bottom:18px;}
  .niche:nth-child(1) .tag{background:var(--pink);}
  .niche:nth-child(2) .tag{background:var(--sunset);}
  .niche:nth-child(3) .tag{background:var(--yellow);}
  .niche:nth-child(4) .tag{background:var(--green);}
  .niche h3{font-size:20px; margin-bottom:10px;}
  .niche p{font-size:15px; color:var(--muted);}

  /* ---------- guide cards ---------- */
  .guides-teaser{padding:110px 0; background:#FFF1E9;}
  .guide-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px;}
  .guide-card{
    display:flex; flex-direction:column; background:#fff; border:2px solid var(--border);
    border-radius:22px; padding:32px 28px; text-decoration:none; transition:transform .15s ease, border-color .15s ease;
  }
  .guide-card:hover{transform:translateY(-3px); border-color:var(--pink);}
  .guide-card .kicker{font-size:13px; font-weight:800; text-transform:uppercase; letter-spacing:0.03em; color:var(--pink-d); margin-bottom:12px;}
  .guide-card h3{font-size:21px; margin-bottom:12px;}
  .guide-card p{font-size:15px; color:var(--muted); flex-grow:1; margin-bottom:20px;}
  .guide-card .more{font-weight:800; font-size:14px; text-transform:uppercase; letter-spacing:0.02em;}
  .guides-more{margin-top:36px;}

  /* ---------- footer ---------- */
  footer .wrap{flex-wrap:wrap; gap:20px;}
  .footer-links{display:flex; flex-wrap:wrap; gap:22px;}
  .footer-links a{text-decoration:none;}
  .footer-links a:hover{color:var(--ink);}

  /* ---------- sticky mobile CTA ---------- */
  .mobile-cta{display:none;}
  @media (max-width:860px){
    .niche-grid{grid-template-columns:1fr 1fr;}
    .guide-grid{grid-template-columns:1fr;}
    .mobile-cta{
      display:flex; position:fixed; left:16px; right:16px; bottom:16px; z-index:60;
      justify-content:center; padding:16px; border-radius:100px;
      background:var(--pink); color:#fff; font-weight:800; text-transform:uppercase; letter-spacing:0.02em;
      text-decoration:none; box-shadow:0 10px 24px rgba(255,62,142,0.35);
    }
    body{padding-bottom:84px;}
    nav .btn.small{display:none;}
  }
  @media (max-width:520px){ .niche-grid{grid-template-columns:1fr;} }

  /* ---------- article pages ---------- */
  .crumbs{font-size:14px; color:var(--muted); padding-top:36px;}
  .crumbs a{text-decoration:none;}
  .crumbs a:hover{color:var(--ink);}
  .article-head{padding:28px 0 48px;}
  .article-head h1{font-size:52px; max-width:860px; margin-bottom:20px;}
  .article-head h1 .accent{color:var(--pink);}
  .article-head .meta{font-size:14px; color:var(--muted); font-weight:700; text-transform:uppercase; letter-spacing:0.02em;}
  .article{max-width:760px; padding-bottom:40px;}
  .answer-box{
    background:var(--panel-dark); color:#fff; border-radius:22px; padding:32px 34px; margin-bottom:48px;
  }
  .answer-box .label{font-family:'Archivo Black'; text-transform:uppercase; font-size:14px; color:var(--yellow); margin-bottom:10px; letter-spacing:0.03em;}
  .answer-box p{font-size:18px; color:#fff; margin:0;}
  .article h2{font-size:32px; margin:56px 0 18px;}
  .article h3{font-size:21px; margin:34px 0 12px;}
  .article p{font-size:17.5px; margin-bottom:18px;}
  .article ul, .article ol{margin:0 0 22px 22px;}
  .article li{font-size:17.5px; margin-bottom:10px;}
  .article a{color:var(--pink-d); font-weight:700;}
  .article strong{font-weight:800;}
  .toc{border:2px solid var(--border); border-radius:18px; padding:24px 28px; margin-bottom:12px; background:#fff;}
  .toc .label{font-weight:800; text-transform:uppercase; font-size:14px; letter-spacing:0.02em; margin-bottom:10px;}
  .toc ol{margin:0 0 0 20px;}
  .toc li{font-size:16px; margin-bottom:6px;}
  .callout{border-left:4px solid var(--sunset); background:#FFF1E9; padding:20px 24px; border-radius:0 14px 14px 0; margin:28px 0;}
  .callout p{margin:0; font-size:16.5px;}
  .inline-cta{
    background:linear-gradient(150deg, var(--pink) 0%, var(--sunset) 100%); color:#fff;
    border-radius:26px; padding:40px 38px; margin:56px 0;
  }
  .inline-cta h2{margin:0 0 12px; font-size:30px; color:#fff;}
  .inline-cta p{color:#fff; opacity:0.92; margin-bottom:24px;}
  .inline-cta .btn{background:#fff; color:var(--pink-d);}
  .inline-cta .btn:hover{background:var(--ink); color:#fff;}
  .article .faq-list{max-width:none;}
  .sources{font-size:14px; color:var(--muted); border-top:1px solid var(--border); padding-top:24px; margin-top:48px;}
  .sources ul{margin-left:18px;}
  .sources li{font-size:14px;}
  .related{padding:80px 0 110px; background:#FFF1E9;}
  .related h2{font-size:32px; margin-bottom:32px;}
  @media (max-width:860px){
    .article-head h1{font-size:36px;}
    .article h2{font-size:26px;}
  }

  /* ---------- DIY vs done for you ---------- */
  .diy{width:100%; border-collapse:collapse; margin:8px 0 24px; font-size:15.5px; background:#fff; border:2px solid var(--border); border-radius:18px; overflow:hidden;}
  .diy th{font-family:'Archivo Black'; font-weight:400; text-transform:uppercase; font-size:14px; letter-spacing:0.02em; text-align:left; padding:16px 18px; background:var(--panel-dark); color:#fff;}
  .diy th:last-child{background:var(--pink);}
  .diy td{padding:14px 18px; border-top:1px solid var(--border); vertical-align:top; color:var(--muted);}
  .diy td:first-child{color:var(--ink); font-weight:800;}
  .diy td:last-child{color:var(--ink);}
  @media (max-width:640px){ .diy{font-size:14px;} .diy th, .diy td{padding:12px 10px;} }